Read Ploom CEO and Co-founder James Monsees' latest article, "The Secret to Creating Your Own Sleeper Hit like Uber," featured on Fast Company.
In this article, James explains why design is the secret to a better customer experience and describes how businesses like Uber are using design to dominate their industries.
"When Uber arrived on the scene, it took the world by storm. But the secret to Uber’s success wasn’t a new mode of transportation; it was a sleeker, more innovative design that put the customer experience first.
And let’s be honest. Whether it’s getting coffee, taking a vacation, or just traveling around town, consumers are shunning traditional services in favor of those that offer an impeccable user experience."
Read the full Fast Company article here.